10 ways to use social media to get your research noticed

(July 09, 2017)

Four experts offer their advice offer expert advise help you utilise social media to ensure your research reaches a wider audience.

Paraphrasing from the article by authors Amy Mollett, Cheryl Brumley, Chris Gilson and Sierra Williams published in Times Higher Education here are ten tips:

  1. Recognise your social and digital media efforts as part of the research process. Explore different ways you can use social media throughout the research process.
  2. You don’t have to go it alone. Find sites that aggregate posts from several authors. Inquire about becoming a contributor there before branching out on your own.
  3. Blogs: write about what you know and what you’ve learned. The easiest way to get started to is write about what you know.
  4. Blogs: define and know your audience. Pitch your messages to the audience you are trying to reach.
  5. Blogs: know what’s going on and plan. Follow leaders who blog and write on topics in your area.
  6. Share the many different “voices” of your research. Add a story arc that can enrich message.
  7. Eye-catching and clear data visualisations and infographics. Tell a better story with interesting illustrations.
  8. Extend the life of your events by using video.Use photos and video to record lectures and events and extend their life and reach.
  9. Provide a link to an open-access version of the primary research. Share the parts of your research (if you can) to further engage the visitor. 
  10. Social media might not be the best option for everyone. Know its limitations, and when it is an is not the appropriate vehicle for communication.

Read the article in Time Higher Education, Communicating Your Research with Social Media: A Practical Guide to Using Blogs, Podcasts, Data Visualisations and Video