Four experts offer their advice offer expert advise help you utilise social media to ensure your research reaches a wider audience.
Paraphrasing from the article by authors Amy Mollett, Cheryl Brumley, Chris Gilson and Sierra Williams published in Times Higher Education here are ten tips:
- Recognise your social and digital media efforts as part of the research process. Explore different ways you can use social media throughout the research process.
- You don’t have to go it alone. Find sites that aggregate posts from several authors. Inquire about becoming a contributor there before branching out on your own.
- Blogs: write about what you know and what you’ve learned. The easiest way to get started to is write about what you know.
- Blogs: define and know your audience. Pitch your messages to the audience you are trying to reach.
- Blogs: know what’s going on and plan. Follow leaders who blog and write on topics in your area.
- Share the many different “voices” of your research. Add a story arc that can enrich message.
- Eye-catching and clear data visualisations and infographics. Tell a better story with interesting illustrations.
- Extend the life of your events by using video.Use photos and video to record lectures and events and extend their life and reach.
- Provide a link to an open-access version of the primary research. Share the parts of your research (if you can) to further engage the visitor.
- Social media might not be the best option for everyone. Know its limitations, and when it is an is not the appropriate vehicle for communication.