Elizabeth G. Pontikes Associate, The University of California, Davis

Elizabeth G. Pontikes Associate, The University of California, Davis

My research focuses on category dynamics in markets. Categories are important because they influence how people think about organizations and products. In the modern economy, market categories change at an increasingly fast pace as innovation quickens and competition becomes more fierce. This means we can no longer take a static approach to understanding markets in which firms compete. I study how evaluations of firms and products depend on the rapidly changing categorical context, and how firms can use category strategy to shape markets to their advantage. I use computational “big data” text analytic approaches to capture detailed category maps for thousands of firms in a range of industries.
Larry Pileggi, CMU

Larry Pileggi, Carnegie Mellon University

Larry Pileggi is the Tanoto Professor and Head of Electrical and Computer Engineering at Carnegie Mellon University. His research interests include all aspects of modeling, design, and design methodologies for CMOS and post-CMOS technologies, as well as modeling and simulation of electrical power systems.

Se-Jin Lee, University of Connecticut School of Medicine

Se-Jin Lee's laboratory tries to understand the role of signaling molecules in regulating embryonic development and adult tissue homeostasis.
Nancy Rappaport

Nancy Rappaport, Harvard Medical School

DR. NANCY RAPPAPORT is a part-time Associate Professor of Psychiatry at Harvard Medical School. Her research, teaching, and clinical expertise focus on the collaboration between education and psychiatry.
Scott Denmark
Darin Croft